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Portfolio: Brand Identity for Dex Co.

Aurora Wellness Co., a startup in the health and wellness industry, sought to create a distinctive brand identity that reflected their mission of promoting holistic well-being through natural and sustainable practices.

  • Dex Co.
  • Health and Wellness
  • Complete Brand Identity Development

Our Approach:

Research and Discovery:

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  • Conducted in-depth market research to understand the wellness industry's trends and the target audience’s preferences.
  • Identified key brand values: sustainability, serenity, and empowerment.

Logo Design:

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  • Created a modern, minimalist logo featuring a stylized aurora inspired by natural light patterns, symbolizing renewal and vitality.
  • Incorporated organic shapes and gradients for a soothing visual effect.

Color Palette:

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  • Developed a palette of soft greens, earthy browns, and calming blues to evoke nature and tranquility.

Typography:

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  • Selected a clean, sans-serif typeface for modernity and a serif font for elegance, achieving a perfect balance.

Visual Style Guide:

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  • Provided a detailed brand manual with guidelines for logo usage, color applications, and typography rules.
  • Included mockups for digital, print, and packaging to demonstrate consistency across platforms.

Stationery and Collateral:

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  • Designed branded business cards, letterheads, and social media templates for professional and cohesive communication.

Outcome:

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Working with this team was an incredible experience. They perfectly captured our brand’s essence with a stunning logo, thoughtful color palette, and cohesive design. Our new identity resonates deeply with our audience, and the feedback has been overwhelmingly positive. They exceeded our expectations every step of the way!
Dex Co.

Health and Wellness

Projects Completed
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Creative Problem-Solving
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Effective Communication
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Strategic Thinking
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Location

  • 456 Creative District
  • Ahmad Yani, Medan,
  • North Sumatera

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